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our brand partners

true salon | spa is a full service salon and spa. when you visit, you will see we are as passionate about our crafts as we are committed to enhancing you and your life. we go beyond being hair stylists, skin care specialists, make-up artists and massage therapists - we believe our actions, products and services should always embody excellence.

true salon | spa features hair color from Aveda and Keune Haircosmetics as well as professional hair care from Wilson Collective. we're also excited to partner with italy's leading skin care line [ comfort zone ], and with Beauty For Real for our cosmetics products.

we have carefully selected brand partners that share our commitment to environmental consciousness, excellent product performance and dedication to continuing education with some of the most highly regarded professionals in our industry.  in association with our brand partners, our passionate, highly skilled, technical masters will ensure your hair and skin are in optimal condition when you leave the salon and your at-home maintenance regiment maintains your healthy hair and beautiful skin. 

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when a young pharmacist in amsterdam named Jan Keune bottled his first product in 1922, he put his name on it – and his heart and soul into it.  that same creative passion lives on at Keune today, nearly a century later.  as a family-owned and -operated company, the Keune family is hands on in every decision they make.

Keune dedicates itself to creating true beauty everywhere in the world, manufacturing hair color, styling and hair care products for more than 80 countries around the globe. the ultimate expression of their products can only be achieved with the help of a good set of eyes, ears, a masterfully trained hand and a creative mind. true has partnered with Keune because they’ve combined forces with the greatest stylists, the best technicians and the most skilled educators with one goal: happy clients all around the world that feel beautiful as they step out of the salon looking their best.


the Beauty For Real woman is smart.  she’s savvy. she’s chic.  he’s today’s active woman.  BFR celebrates her authenticity and embraces her individuality.  BFR is make up in minutes, not hours.  BFR’s mission is to provide the very best high-performance beauty essentials combining long-wear, cruelty free cosmetics with an uncomplicated application and real results.  this is Beauty For Real.

leslie munsell, the founder and creator of Beauty For Real and a celebrity make up artist for over 25 years, started with a simple idea, to expertly curate a collection of extraordinary beauty essentials for the modern woman.  real beauty for real life.

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this is a story of a man and his sons. a tale of guts, glory and three generations.  it began in 1922 in amsterdam, when a young pharmacist named jan keune developed an innovative hair curling product that launched the company into the hair care business.  now 1922 by J.M. Keune brings that apothecary heritage to men's grooming.

dutch craftsmanship - a tightly edited grooming collection forms the backbone of our barbering services. devised and developed under one roof in the netherlands for optimum quality control.

ingredients that work - our scientists have gone above and beyond to ensure our products actually do what they’re supposed to: bring out the best of your hair. 

distilled for men - designed for barbers all over the globe and to be part of the regimens of stylish men everywhere.

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deep in the peruvian rainforest is a seed that has been cultivated by indigenous people for centuries.  the seed extract, sacha inchi oil, is rich in essential fatty acids omega-3, 6 and 9 which preserve and protect the scalp and hair.

Wilson Collective’s key ingredient, sacha inchi oil, helps regulate oil production on the scalp and lock in needed moisture in the hair.  this wonderful rainforest-rich oil also improves hair growth and scalp conditions.

free of artificial color and fragrances, no sulfates, no color stripping cleansing ingredients and no known harmful carcinogens.

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skin care science with a soul.

skin is our focus. our constant research aims to understand the skin and how to best guarantee its beauty and vitality.

science is our guide. the most advanced medical and scientific studies guide us in our continuous improvement and pursuit of excellence.

soul makes our offer unique. we care for people, not just for their skin. our higher purpose is to help and encourage them to take care of themselves and to live more soulfully.

we select only the finest natural-origin ingredients and the most advanced high-tech molecules and carrier systems. we choose not to use animal derivatives, silicones, mineral oils, parabens, artificial colors or any other ingredient which might be aggressive for the skin or the planet. our formulas are tested by dermatologists and their efficacy is clinically proven. they are suitable for vegans.

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our mission at Aveda is to care for the world we live in, from the products we make to the ways in which we give back to society. at Aveda, we strive to set an example for environmental leadership and responsibility, not just in the world of beauty, but around the world.


true salon | spa is proud to partner with Aveda, an internationally recognized brand committed to environmental sustainability and making a difference in our world. with the use of 97% certified organic ingredients and eco-friendly recycled packaging, all manufactured using 100% wind power, we strive to set the example for environmental responsibility.

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