technical director

a good teacher can inspire hope, ignite the imagination, and instill a love for learning. at true, this is exactly what jeffrey has done. being a creative teenager in the 80's allowed him to explore different fashions and hairstyles, all while being told by his hairdresser he would someday be an amazing stylist. studying art in high school only helped reaffirm these ideas, planting the seed for a career in the beauty and fashion industry.

jeffrey started hair school just two weeks after his 17th birthday and worked in several different types of salons in st. louis before moving to atlanta in 1993 where he began to thrive. in 1995, he was asked to join the Aveda Purefessional education team, opening many doors allowing him to pursue his passion for color and training of new color educators. his love for education is a contributing factor to his success as a stylist. in 2000, jeffrey was a full time educator when he met a stylist that would eventually become the creative vision behind true salon|spa, lynda b. he quickly became one of her mentors and remains so today.

being a full time color educator taught him about business, chemistry, people and presentation skills, all of which serve him well behind the chair. having traveled for years teaching across the globe, often on a weekly basis, his desire to get back behind the chair and impact his guest's lives on a daily basis became his next pursuit. he joined the team at true in 2013 and had an immediate impact on our in-house education while helping others find their own callings for education and teaching.

jeffery's continued search for balance between teaching and serving clients led him to launch his own color education company in april 2020, JSco Color, while still providing services behind the chair and broadening his network of communication and influence. many believe individuals are placed into your life just when you need them; we hold that belief with jeffrey at true as he's created a team of colorists that are professional, accomplished and highly sought after.

as our technical director, jeffrey oversees our technical approach to both service and the tools we use to accomplish these. he's always looking to improve our service standards and the overall guest experience through educational programs, rituals, materials and compliance.